VALUE PRODUCED FOR THE CUSTOMERS = VALUE FOR THE OWNER
Most enterprises’ operations are product- or service-based. The market is seen as a playing field for competing products and services. However, this is not the way the world works. Enterprises exist primarily for their customers – always at the core of an enterprise's value creation is also the creation of added value also for the customers.
Our central method is to connect an understanding of the customer with business development. We carry out quick and high-quality social research applicable to business development. Gemic uses cost-efficient methods that have been tested and shown to work in real life, to identify and solve problems associated with business in order to make our clients’ lives easier. Our approach is similar to ‘Design Thinking’: we start with the practical definition of the problem and achieve solutions in a creative, innovative fashion.
Business that is truly customer-driven helps the customers – people in different situations – reach their everyday aspirations in a meaningful manner. An enterprise’s future hinges on understanding of the contexts of everyday activities and the culture that defines them. Our methods include applied ethnography, contextual interviews, self-reporting and projective methods, semiotic analyses of the customer culture, service design methods, and future-scenario work. These methods are suitable both for improving the profitability of current business and for producing human-driven innovations.
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OUR METHODS:
Ethnography and user research – understanding daily life from peoples' perspectives. Understanding the power of social relations.
Self-reporting and projective methods
Semiotics and brands – cultural positioning of company messages in the market
Service design – service processes designed and implemented on customers’ terms
Scenario work – conquering future markets through customer-oriented planning
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