Gemic Oy

Gemic is a consulting agency specialising in strategic research, human-driven innovations, and business development.

We understand that successful business is about integrating supply in a meaningful and inspiring way with people’s everyday life, social relations, and the surrounding culture.

We help our clients to develop strategies, services, and products to meet the verified needs of their customers.

Whether you operate in Finland or abroad, we will help you develop your business so that it touches people’s everyday lives – we open your eyes to the real lives of your customers.

Services

CUSTOMER-FOCUSED STRATEGY PLANNING

We help enterprises to direct and define their business in a new way, one that takes the lives of their customers better into account. We challenge executive teams to apply customer-driven thinking by integrating customers into the company’s decision-making and giving them a central position in making choices about the future. In collaboration with our clients, we produce a customer-based market specification and identify the most important development trends in the client’s business sector. These create clear guidelines and a target for future business development.

BUSINESS DEVELOPMENT

We help our clients build business models that suit their customers’ lives well and that increase the company’s value to both its owners and end customers. Working alongside the client, we use customer-based methods to build a product and service portfolio, taking it from idea to workable prototype.

SALES AND MARKETING

We bring customer-orientation to the development of sales and marketing, taking into account the customer’s cultural and operational requirements. Together we determine the sales and marketing measures that best match the lives of the desired target group in a meaningful manner and put sales on a growth path.

Methods

VALUE PRODUCED FOR THE CUSTOMERS = VALUE FOR THE OWNER

Most enterprises’ operations are product- or service-based. The market is seen as a playing field for competing products and services. However, this is not the way the world works. Enterprises exist primarily for their customers – always at the core of an enterprise's value creation is also the creation of added value also for the customers.

Our central method is to connect an understanding of the customer with business development. We carry out quick and high-quality social research applicable to business development. Gemic uses cost-efficient methods that have been tested and shown to work in real life, to identify and solve problems associated with business in order to make our clients’ lives easier. Our approach is similar to ‘Design Thinking’: we start with the practical definition of the problem and achieve solutions in a creative, innovative fashion.

Business that is truly customer-driven helps the customers – people in different situations – reach their everyday aspirations in a meaningful manner. An enterprise’s future hinges on understanding of the contexts of everyday activities and the culture that defines them. Our methods include applied ethnography, contextual interviews, self-reporting and projective methods, semiotic analyses of the customer culture, service design methods, and future-scenario work. These methods are suitable both for improving the profitability of current business and for producing human-driven innovations.

OUR METHODS:

Ethnography and user research – understanding daily life from individuals’ perspectives

Self-reporting and projective methods

Semiotics and brands – cultural positioning of company messages in the market

Service design – service processes designed and implemented on customers’ terms

Scenario work – conquering future markets through customer-oriented planning