Martyn brings together business strategy, innovation, branding, and design. With a focus on developing meaningful brands, products, and services, Martyn has helped scores of companies in the technology and FMCG sectors soar, leading global insight and strategy for clients including Microsoft, Hewlett Packard, Procter & Gamble, Unilever, Nestle, Bacardi Martini, and Activision Blizzard.
Growing up in the midst of South Africa’s transition to democracy, he became fascinated by how human understanding can be instrumental in transcending power narratives and deep social divides. And he never ceases to be amazed by the unifying effect of beer, braai, and boerewors.
After starting his career at the Brand Union in Johannesburg, he held senior roles at Designboard Brussels and 1HQ London before joining Gemic in Helsinki.
Martyn holds a Master’s degree in strategic product design from TU Delft, Netherlands, and a post-graduate degree in business administration from WITS, South Africa.