Reimagining markets from a human perspective.

Helsinki
04:18 AM

New York
09:18 PM

Forward-looking companies partner with us to reimagine their role in people’s lives.

To be consistently innovative is to be analytical, sensitive, and creative.

We explore transformative ways to rearticulate industry and category boundaries from a human perspective.

Human worlds matter to great companies.

Growth is a reward for inventing unique ways to address human needs and desires. This is why our team of social scientists, strategists, and technologists relentlessly explores value creation opportunities in everyday lives and cultures around the globe.

Quality is everything.

That’s why our projects are led by senior strategists who commit to each assignment for as long as needed to achieve success.

Markets are made up of real people.
We explore human worlds to rearticulate industry and category boundaries.

Our work translates into industry-transforming strategies and offerings that feel right, spark enthusiasm, and create a sense of purpose.

  • Growth
    strategy

    Successful growth strategies start with a deep understanding of what is valuable to people in a given social and cultural context.

    Growth
    Strategy

    We help companies craft a unique way of seeing their market and find opportunities for continuous value creation. Our work translates into concrete growth platforms that energize organizations.

    Projects

    • We helped one of the world’s biggest consumer giants identify billion-dollar growth opportunities by pinpointing the most important socio-cultural shifts of our time.
    • We steered one of the biggest tech companies on the globe in a new direction for the post-screen personal technology era.
  • Brand vision and purpose

    We define energizing missions for great brands, to spark enthusiasm and provide meaning.

    Brand vision
    and purpose

    Great brands aren’t static—they evolve with the times. The way we see it, the best brands continuously produce and reproduce aspirational culture. They both capture and shape the zeitgeist.

    Projects

    • We helped a home electronics giant position its brand by gaining real insight into what affluent Chinese men want.
    • We helped an iconic fashion brand design a globally appealing position in one of the world’s most cutthroat businesses.
  • Human and cultural insight

    Our foundational research always goes beyond the obvious, uncovering the most powerful phenomena shaping our clients’ business environments.

    Human and
    cultural insight

    We are driven by curiosity, proud of our ethnographic and culture studies roots, and always on the lookout for the most challenging insights projects. In addition to normal client work, we also partner with advertising and design agencies, and sometimes even with our competitors, as long as the work is intellectually rewarding.

    Projects

    • We built a rich and nuanced understanding of how mobile technology can help ambitious individuals gain an edge in career and education in African, Indian, and Chinese megacities.
    • We unwrapped the gifting practices related to female beauty products in France, China, and Turkey.
  • Future­casting


    We explore what’s next for businesses by making sense of how the greatest technological and societal shifts of our time will shape the way we live.

    Future
    ­casting

    But we don’t just study the future—we also provide our clients with a nuanced understanding of their attractive future prospects and the possible paths they can take to achieve them. At the end of the day, running a great company is all about creating the future.

    Projects

    • We helped a leading insurance company secure its future with a roadmap for success.
    • We painted a picture of upcoming trends in urban mobility that helped a luxury carmaker zoom toward a brighter future.

The Reimagineers

We don’t see ourselves as social scientists, business strategists, or designers but as a group of inspired thinkers unrestricted by dogma.

We work on the toughest growth challenges across industries.

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